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AuthorHASSAN, RANA
Available date2020-10-25T09:24:09Z
Publication Date2020
Publication NameQatar University Annual Research Forum & Exhibition 2020
CitationHASSAN R., "The Role of Corporate Social Responsibility in Restoring Green Concepts: Qataris Response to Social Media Campaigns.", Qatar University Annual Research Forum and Exhibition (QUARFE 2020), Doha, 2020, https://doi.org/10.29117/quarfe.2020.0258
URIhttps://doi.org/10.29117/quarfe.2020.0258
URIhttp://hdl.handle.net/10576/16672
AbstractThis research focuses on consumer behavior in Qatar and the individual social responsibility in support of environment. The research also describes the role of social media and CSR in promoting awareness campaigns and how effective they are in changing conceptions and behavior. This is measured by focusing on standards, emotions and actions of individuals and how they are affected by CSR campaigns launched by corporations and public sectors.The study also measures the uses and impact of new media technology such as mobile applications and social media in achieving the environment pillar of Qatar vision 2030 in addition to designing effective CSR campaign. The Trans theoretical Model of behavior change, by Prochaska and DiClemente (1983) will be examined through a quantitative analysis on social media users.
Languageen
PublisherQatar University Press
SubjectCSR
Qatar
Social Media.
TitleThe Role of Corporate Social Responsibility in Restoring Green Concepts: Qataris Response to Social Media Campaigns.
TypePoster
dc.accessType Open Access


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