Metaphorical expressions in E-commerce: A study of arabic language websites
| Author | Liginlal, Divakaran |
| Author | AHMAD, RIZWAN |
| Author | Meeds, Robert |
| Author | Gopinath, Preetha |
| Available date | 2020-11-02T08:32:04Z |
| Publication Date | 2017 |
| Publication Name | Journal of Global Information Technology Management |
| Resource | Scopus |
| ISSN | 1097198X |
| Abstract | This study examines the use of metaphors in Arabic language e-commerce websites and shows that metaphorical language plays an important role in enhancing the effectiveness of websites and e-commerce businesses in general. Arabic text was extracted from 3,065 websites across 22 Arab countries and 10 types of e-commerce domains. More than 14,000metaphorswere annotated in a sample of 1,208 rhetorical clusters (cohesive text units). Metaphor usage was highest in fashion, restaurant, and retail websites, and lowest in e-banking, airline, and tourism websites. Colloquial figurative language was rare-suggesting e-commerce businesses could do more linguistically to localize their websites. |
| Sponsor | from the Qatar National Research Fund (a member of the Qatar Foundation). The statements made herein are solely the responsibility of the authors. |
| Language | en |
| Publisher | Taylor and Francis Inc. |
| Subject | Corpus Culture Global e-commerce Linguistics Localization Metaphor |
| Type | Article |
| Pagination | 75-90 |
| Issue Number | 2 |
| Volume Number | 20 |
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English Literature & Linguistics [103 items ]