Browsing Finance & Economics by Author "Maher A.A."
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When does uncertainty avoidance promote customer-to-customer intercultural service encounters?
Ghantous N.; Maher A.A. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: Previous literature has reported inconsistent findings regarding the impact of uncertainty avoidance (UA) on intercultural experiences. This includes positive, negative and insignificant associations between UA ...