Browsing Management & Marketing by Title
Now showing items 251-270 of 685
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Examining the advantages and disadvantages of international franchising and licensing from both legal and business perspectives within GCC region
( Emerald Publishing , 2024 , Article)Purpose: This study aims to provides the insights on the advantages and disadvantages of international franchising and licensing from the perspectives of legal and business considerations in the Gulf Cooperation Council ... -
Examining the effects of enterprise social media on operational and social performance during environmental disruption
( Elsevier , 2021 , Article)Building on resource-based, dynamic capabilities and knowledge-based views, we examine how enterprise social media (ESM) usage leads to organisational decision-making effectiveness, and consequently improves organisational ... -
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
Examining the impact of Russia-Ukraine conflict and China support on the supply chain of German family-owned SMEs in 2022
( Routledge , 2023 , Article)The geopolitical situation created by Russia and China over Ukraine has made it difficult for businesses in Germany, mostly small and medium-sized enterprises, to manage their logistics and supply chain processes effectively. ... -
Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
( John Wiley and Sons Ltd , 2019 , Article)One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many people across the world increasingly engaging with commercial activities over social media platforms. However, the academic ... -
Examining the key determinants of the jordanian customer's adoption of genetically modified food
( Elsevier , 2023 , Article)Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the ... -
Examining the key dimensions of customer experience quality in the hotel industry
( Routledge , 2019 , Article)Prior research examining the concept of customer experience quality (CEQ) is inconclusive and incoherent regarding the number and the nature of experiences in the context of the hotel industry. Some studies conceptualise ... -
Examining Volunteering Motives, Attitudes, and Intentions Link In Mega Sport Events in the Qatari Context
( Inderscience , 2021 , Article)N/A -
Expert Systems
( John Wiley & Sons, Ltd , 2015 , Book chapter)Expert systems mimic the problem-solving activity of human experts in specialized domains by capturing and representing expert knowledge. Expert systems include a knowledge base, an inference engine that derives conclusions ... -
An exploration into the religious and symbolic meanings of gendered spaces in an Arab gulf home
(2011 , Conference Paper)Houses are rich symbols representative of culture, self and identity (Marcus 1995). The current research provides a comparative perspective on Arab-Islamic (Qatari) and Western values as encoded in the home and use of ... -
An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector
( IGI Global Publishing , 2021 , Article)This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking ... -
Exploring factors influencing US millennial consumers' use of tap-and-go payment technology
( Routledge , 2019 , Article)Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of customer service, mobile payment adoption in the US has lagged, with research regarding this ... -
Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
( Springer , 2023 , Article)Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers' buying preferences. Such manifestation, ... -
Exploring local job seekers perception toward employment in the private and public sectors in Qatar: implications for workforce nationalization policies
( Emerald Publishing Limited , 2023 , Article)Purpose: The influx of expatriates to the Gulf Cooperation Council (GCC) countries has led to labor imbalance inducing these countries to initiate workforce nationalization policies. However, despite the policies' emphasis ... -
Exploring the influence of home country factors on rapid internationalisation of emerging multinational companies
( Inderscience , 2020 , Article)This research explores home country influence on successful internationalisation of emerging multinational companies. We considered Qatar Airways and Emirates Airways as two companies from different countries with similar ... -
Exploring the integration of ChatGPT in education: adapting for the future
( Emerald Publishing Limited , 2023 , Article)Purpose: This article aims to explore the advantages of integrating a new generative artificial intelligence (AI) technology in education. It investigates the use of ChatGPT in personalized learning, assessment and content ... -
Exploring the Pathways to Tourist Loyalty in Pakistani Tourism Industry: The Role of Destination Image, Service Quality, E-WOM, and Social Media
( MDPI , 2023 , Article)Tourism plays a pivotal role in Pakistan's economic landscape. Understanding the drivers of tourist loyalty is paramount for sustainable growth. This study delves into the factors influencing tourist loyalty within Pakistan's ... -
Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
( Emerald Publishing , 2021 , Article)Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ... -
Expressing herself through brands: The Arab woman's perspective
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive ... -
External resource provision and the international performance of SMEs – A contextual analysis
( Elsevier Inc. , 2022 , Article)This paper investigates whether different categories of links (core and discretionary) to external resource providers are associated with the international performance of SMEs, as well as the perceived importance of external ...