Browsing Management & Marketing by Publisher "Blackwell Publishing Ltd"

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    • Consumers motivations and roles in rooting for or against underdog consumer 

      Zourrig H.; El Hedhli K. ( Blackwell Publishing Ltd , 2018 , Article)
      When wronged customers feel powerless they could bring publicly their fight against offending firms. Doing so could help to put the perpetrator firms under pressure and urge them to restore fairness. While some consumers ...

    • The effect of ICT adoption on labour demand: A cross-region comparison 

      Goaied M.; Sassi S. ( Blackwell Publishing Ltd , 2019 , Article)
      This paper assesses the information and communications technologies (ICT)-labour relationship from a macroeconomic perspective to clarify some ambiguity regarding the overall employment effect of ICT adoption in the short ...