Browsing Management & Marketing by Type "Dataset"

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    • Instagram influencers attributes and parasocial relationship: A dataset from Qatar 

      Al Sulaiti, Sara; Ben Mimoun, Mohamed Slim; Elgohary, Hatem ( Elsevier , 2024 , Dataset)
      The dataset investigates how social media influencers’ attributes affect followers’ parasocial relationship. It also examines the mediating role of the parasocial relationship between the social media influencers’ attributes ...