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Now showing items 11-12 of 12
The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality
(
Elsevier
, 2023 , Article)
Prior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive ...
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
(
SAGE Publications Ltd
, 2024 , Article)
Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) ...