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Social media: Adoption and legal issues impact on business innovation
(
Inderscience
, 2015 , Article)
Copyright © 2015 Inderscience Enterprises Ltd. This study explored the impact of the social media adoption, and the related legal issues on the business innovation within the Gulf Cooperation Council (GCC), particularly ...
Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
(
John Wiley and Sons Ltd
, 2019 , Article)
One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many people across the world increasingly engaging with commercial activities over social media platforms. However, the academic ...
The influence of CSR on perceived value, social media and loyalty in the hotel industry
(
Emerald Group Publishing Ltd.
, 2019 , Article)
Purpose: This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty ...
A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards A Motive-Based Typology
(
Ingenta Connect
, 2022 , Article)
This research makes an important contribution to the greater understanding of sports spectators' behavior, specifically tennis spectators, and to the literature on managing and marketing individual sport events as compared ...
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
(
Elsevier
, 2020 , Article)
The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ...
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
(
Elsevier
, 2019 , Article)
This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...
An integrated model for using social media applications in non-profit organizations
(
Elsevier
, 2021 , Article)
The growing social media use worldwide has encouraged researchers to research on how and why it is adopted. However, the majority of studies have focused on the individual rather than the organizational level. There is ...
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
(
Springer
, 2018 , Conference Paper)
Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
(
Elsevier
, 2021 , Article)
Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...