Management & Marketing: المرسلات الحديثة
السجلات المعروضة 141 -- 160 من 742
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Marketing from Leadership to Innovation: A Mediated Moderation Model Investigating How Transformational Leadership Impacts Employees’ Innovative Behavior
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)In an increasingly competitive landscape, both researchers and businesses are showing growing interest in promoting employee’s innovative work behavior (EIWB). Although earlier studies have highlighted the significance ... -
“Better together”: Right blend of business strategy and digital transformation strategies
( Elsevier , 2023 , Article)Despite the growth of digital transformation (DT) research, exactly how business strategy relationships lead to the successful implementation of digital transformation strategy (DTS) is not yet clearly understood. Although ... -
Unveiling Qatarization: a strategic HRM perspective on the context of implementing successful workforce nationalization
( Taylor & Francis , 2023 , Article)This study is motivated by the infancy of literature on strategic HRM in regard to government policies and the lack of empirical research on the HRM policy of nationalization in the countries of the Gulf Cooperation Council ... -
Privacy and gendered spaces in Arab Gulf homes
( Taylor & Francis , 2015 , Article)We report the findings of a qualitative study of Qatari homes in the Arab Gulf. We identify the significance of privacy and gender segregation as anchors for identity, both national and religious. Maintaining these anchors ... -
An exploration into the religious and symbolic meanings of gendered spaces in an Arab gulf home
(2011 , Conference)Houses are rich symbols representative of culture, self and identity (Marcus 1995). The current research provides a comparative perspective on Arab-Islamic (Qatari) and Western values as encoded in the home and use of ... -
Gender and privacy in Arab Gulf states: implications for consumption and marketing
( Edward Elgar Publishing Ltd. , 2011 , Book chapter)N/A -
Approaching what we hope for and avoiding what we fear: A study of women's concern with visible signs of skin aging
( SAGE , 2011 , Article)This paper proposes to examine how priming approach and avoidance goal orientations moderates consumer goal-directed preferences for products and services. These effects are studied in the context of women's concern with ... -
Domains of privacy and hospitality in Arab Gulf homes
( Emerald Publishing , 2011 , Article)Purpose: The purpose of this paper is to report findings of an ethnographic study of homes in the Arab Gulf country of Qatar. The authors' analysis and contribution focuses on resolving the tension between privacy and ... -
Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
( Emerald Publishing , 2011 , Article)Purpose: Marketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many ... -
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
( Wiley-Blackwell , 2012 , Article)We study conflicting notions of modesty and vanity in the Arab Gulf region by focusing on contemporary female adornment practices and the tensions underlying them. The standard of modest traditional dress that women are ... -
Islamic Arab hospitality and multiculturalism
( SAGE , 2013 , Article)This ethnographic study in Qatar and United Arab Emirates addresses a particular Islamic consumptionscape as well as a related commodified practice: that of Arab hospitality. This much vaunted Arab virtue is examined in ... -
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
( Emerald Publishing , 2013 , Article)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
( Emerald Publishing , 2023 , Article)Purpose: Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its ... -
Drivers of employee entrepreneurial intention: a study of the oil and gas sector in Qatar
( Inderscience Publishers , 2023 , Article)Many employees are opting to start new businesses while working full-time for established firms. Although employee entrepreneurship has attracted much attention recently, very little is known on what motivates employees ... -
Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
( IGI Global Publishing , 2022 , Book chapter)Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ... -
A Cognizance of Green Bond Features Preferential to Renewable Energy Project Financing in Ghana
( IEEE , 2021 , Article)Issuance of green bonds (GBs) is valuable for developing countries because it provides a market deepening mechanism, which enables greater liquidity for investments in renewable energy (RE) sector. This article is premised ... -
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
( Taylor & Francis , 2023 , Article)This study employs thematic content analysis to explore how the content source (brand vs. brands in collaboration with celebrities), content type (informative, social, and entertaining), and content format (videos, links, ... -
Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
( IGI Global Publishing , 2023 , Article)Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ... -
An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector
( IGI Global Publishing , 2021 , Article)This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking ... -
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
( Taylor & Francis , 2021 , Article)This study examined the impact of university services on customers’ (students’) Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the ...
