Management & Marketing: المرسلات الحديثة
السجلات المعروضة 241 -- 260 من 742
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Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
( Elsevier , 2023 , Article)Building upon the Stereotype Content Model (SCM), the current research provides insights into how virtual influencers (VIs) influence consumer responses. More specifically, it investigates the associations between the VI's ... -
The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality
( Elsevier , 2023 , Article)Prior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive ... -
The effect of cultural tightness-looseness on fraud perception in insurance services
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate how cultural tightness may influence consumers' attitudes toward insurance services and occurrence of insurance fraud. Design/methodology/approach: Drawing on Gelfand ... -
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
( Elsevier , 2022 , Article)Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand ... -
The late payment epidemic in UK construction
( Emerald Publishing , 2023 , Article)Purpose: The UK government has elaborated the effect of late payment on the economy, with its impact on the construction sector being particularly pronounced. This paper aims to evaluate the late payment epidemic that ... -
Studying the Joint Effects of Perceived Service Quality, Perceived Benefits, and Environmental Concerns in Sustainable Travel Behavior: Extending the TPB
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)The importance of the sustainability concept has gained increasing attention from scholars and practitioners. In this context, the aim of this study was to examine the determinants of intention to continue to use the new ... -
Are millennials in Qatar making m-commerce the future of online shopping?
( Inderscience Publishers , 2023 , Article)The emergence of mobile commerce has revolutionised consumers’ buying behaviour, particularly among millennials known to be the key driver of the on-demand economy. This study explored the online purchasing behaviour of ... -
Shaping Sustainable Entrepreneurial Intentions among Business Graduates in Developing Countries through Social Media Adoption: A Moderating-Mediated Mechanism in Pakistan
( MDPI , 2023 , Article)Entrepreneurship is crucial for alleviating job challenges among business graduates and for sustaining a growing local economy. However, different factors support and encourage students to be entrepreneurs. Modern technologies ... -
Applications of Industry 4.0 digital technologies towards a construction circular economy: gap analysis and conceptual framework
( emerald insight , 2022 , Article)Purpose: This paper aims to explore the emerging relationship between Industry 4.0 (I4.0) digital technologies (e.g. blockchain, Internet of Things (IoT) and artificial intelligence (AI)) and the construction industry’s ... -
Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency
( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the determinants of intention towards the use of agro-advisory mobile applications by extending the technology acceptance model (TAM) with addition of the following constructs: result ... -
Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach
( Elsevier , 2023 , Article)This study extends the post-acceptance model of information systems (IS) continuance, which is widely used to explain users’ satisfaction and IS continuance intentions. The extended model includes additional variables such ... -
A Conceptual Framework of Customer Value Proposition of CCU-Formic Acid Product
( Multidisciplinary Digital Publishing Institute (MDPI) , 2022 , Article)This paper aims to develop a comprehensive conceptual framework of the customer value proposition of formic acid as an actual outcome of carbon capture and utilization (CCU) to support clean production and environmental ... -
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
( Emerald Publishing , 2023 , Article)Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ... -
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ... -
Responsible natural language processing: A principlist framework for social benefits
( Elsevier , 2022 , Article)Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ... -
Sustainable development-oriented regulatory and competitive pressures to shift toward a circular economy: The role of environmental orientation and Industry 4.0 technologies
( Wiley-Blackwell , 2023 , Article)Automakers' transition from a linear economy to a circular economy (CE) in response to sustainable development-oriented regulatory and competitive pressures is a challenging process that requires innovative, practical ... -
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
( Emerald Publishing , 2023 , Article)Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ... -
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
(2021 , Article)This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...
