Management & Marketing: المرسلات الحديثة
السجلات المعروضة 481 -- 500 من 719
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To buy or not to buy organic food: evaluating the moderating effect of gender using PLS-MGA
( Inderscience , 2021 , Article)Grounded in the theory of planned behaviour (TPB) and norm activation model (NAM) this study aim to examine the effect of factors such as attitude, subjective norm, perceived behavioural control and moral norm that may ... -
“I voice out because I care”: the effect of online social networking on employees' likelihood to voice and retention
( Emerald , 2020 , Article)Purpose: This study aims to examine the mediating role of “employees’ likelihood to voice (ELTV)” in the relationship between “online social networking (OSN)” and “employee retention (ER)” and to predict the effect of OSN ... -
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
( Emerald , 2020 , Article)Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic ... -
A Comprehensive Model for Spectators' Intentions to Attend Tennis Matches: Towards A Motive-Based Typology
( Ingenta Connect , 2022 , Article)This research makes an important contribution to the greater understanding of sports spectators' behavior, specifically tennis spectators, and to the literature on managing and marketing individual sport events as compared ... -
Consumer Rights Paradigm: Development of the Construct in the Jordanian Context
( Springer , 2018 , Article)Due to the lack of empirical measures of consumer rights in developing countries in particular, this research aimed to tackle this issue in the context of Jordan. The research adopted a triangulated methodology of initial ... -
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
( Elsevier , 2020 , Article)Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential ... -
Zooming in on co-creation practices of international franchisors
( Elsevier , 2021 , Article)There is limited knowledge on value co-creation in international franchising despite the collaborative nature of this major foreign entry mode. This article zooms in on international franchisors' co-creation practices ... -
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
( Emerald , 2021 , Article)Purpose: Limited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values ... -
Integrating green human resource management and circular economy to enhance sustainable performance: an empirical study from the Qatari service sector
( Emerald , 2022 , Article)Purpose: This study aims to contribute to the current Green human resource management (HRM) field by providing an empirical examination of a comprehensive model that tests the effect of green strategic intent on Green HRM ... -
The Perceptions of Closing Islamic Windows within the Conventional Banks in Qatar and its influence on the Bank Performance
(2021 , Article)This study explored the perceptions of customers and bankers in Qatar regarding the impact of closing Islamic windows on banks performance. Furthermore the study objective expands to analyze what changes happened to the ... -
Digital entrepreneurship intentions of Qatar university students motivational factors identification: Digital entrepreneurship intentions
( IGI Global , 2020 , Article)This exploratory study examines the relationship between personality characteristics and contextual factors with their association to the attitudes, the perceived behavioral control, and subjective norms, which determine ... -
What it takes to succeed as an entrepreneur: the self-assessment
( Inderscience , 2020 , Article)This study explored the importance of passion, self-discipline, confidence and strong backbone of entrepreneurs in Qatar to be successful. In addition, the study explored the main drivers and obstacles that entrepreneur ... -
The Effectiveness of E-Entrepreneurship Training Programs in the Emerging Markets (GCC)
( IGI Global , 2022 , Article)The study aimed to examine the effectiveness of e-entrepreneurship training programs (EETP) content (curriculum), EETP period, EETP trainers (instructors – individual mentor’s role) and EETP candidates’ input (involvement ... -
Determinants of female entrepreneurship success across Saudi Arabia
( Taylor & Francis , 2019 , Article)The purpose of this paper is to examine the factors that affect the decision of university female students to start a business in the Kingdom of Saudi Arabia. Most of the existing research focuses on exploring the challenges ... -
Qatar Airways: building a global brand
( Emerald , 2020 , Article)Purpose In 2017, Qatar Airways was recognized as the world's number-one airline by SKYTRAX World Airline Awards. These international awards have been described as “the Oscars of the aviation industry,” reflecting global ... -
Exploring the influence of home country factors on rapid internationalisation of emerging multinational companies
( Inderscience , 2020 , Article)This research explores home country influence on successful internationalisation of emerging multinational companies. We considered Qatar Airways and Emirates Airways as two companies from different countries with similar ... -
The mediation role of brand trust and satisfaction between brand image and loyalty
( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ... -
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
( Emerald , 2020 , Article)Purpose: Halal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption behavior of Muslim consumers. This study aims ... -
Creativity and innovation in rapidly developing Qatar: the impact of leadership and the mediation of psychological empowerment amidst rapid growth
( Emerald , 2022 , Article)Purpose: This study examines the effects of perceived leadership styles on the perceived creativity and innovation of public servants working in a rapidly developing country while shedding light on the internal causal ... -
High performance work system and sustainable development among Jordanian SMEs: knowledge sharing as a moderator
( Entrepreneurship and Sustainability Center (ESC) , 2021 , Article)The aim of this study is to examine the relationship between high-performance work systems (HPWS), sustainable development, and knowledge sharing in small and medium enterprises (SMEs) in Jordan. In this study it is ...