Management & Marketing: المرسلات الحديثة
السجلات المعروضة 661 -- 680 من 719
-
The influence of CSR on perceived value, social media and loyalty in the hotel industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty ... -
Services marketing practices in diverse cultures: Canada compared to Qatar
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining ... -
A new integrated model to explore factors that influence adoption of mobile learning in higher education: An empirical investigation
( Springer New York LLC , 2019 , Article)The aim of this paper is to test the combined effect of the key components of the Technology Acceptance Model (TAM) and those of the Usage and Gratification Approach (U&G) on intention to adopt mobile learning in higher ... -
The mediating role of alliances in the international market orientation-performance relationship of smes
( Elsevier Ltd , 2019 , Article)Enhancing international performance is a critical issue for internationalizing SMEs. Researchers have suggested that firms need to enhance their international market orientation (IMO) in order to increase performance; but ... -
International franchising and performance: a resource-based perspective
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate international franchise performance. It focuses on how franchisors conceive their international performance, the drivers of their international performance, and how ... -
Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience
( Routledge , 2018 , Article)Previous research has studied several factors influencing advertising responses. However, this body of work has been mainly conducted in contexts where the target audience is a minority with a perceived lower status in the ... -
Airline capacity strategies: Worldwide analysis, taxonomies and regional comparison
( Inderscience Enterprises Ltd. , 2018 , Article)Airline capacity strategy is a crucial element of any airline operations management. However, there is no clear classification of airline capacity strategies, their taxonomies and how they differ across regions worldwide. ... -
An examination of the e-commerce technology drivers in the real estate industry
( LLC CPC Business Perspectives , 2018 , Article)This study examined the factors that drive e-commerce technology adoption in the real estate industry in Qatar using the Technology Acceptance Model 3 (TAM3) and sought to analyze the relationship between perceived usefulness, ... -
The ethics of outsourcing: when companies fail at responsibility
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to demonstrate that costs reduction is no longer a complete indication of performance and should not be attained at the expense of the firm?s sustainable social responsibility and ... -
Deploying partial least squares to investigate the influence of managerial assumptions on corporate social responsibility in the hotel industry
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: This paper aims to investigate the interplay between managerial assumptions and institutional corporate social responsibility, and determines how such fit affects performance. Design/methodology/approach: The ... -
The integrated impact of new product and market flexibilities on operational performance: The case of the Jordanian manufacturing sector
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate and test the relationship between a company?s strategic flexibility, as evidenced by new product development flexibility and market flexibility, and its operational ... -
Fashion model profiles: the intersection of self, ideal and preferred
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers exposed to both local and foreign fashion ... -
Grounded theory analysis of successful implementation of e-government projects: Exploring perceptions of e-government authorities
( IGI Global , 2018 , Article)This article explores the perceptions of senior managers about the successful implementations of e-government projects in their agencies, identifying what problems they have encountered and how they have addressed these ... -
Do different marketing practices pre-suppose different frames of reference? An exploratory study
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The role of managerial assumptions in the formulation of organizational strategies has been well recognized by previous studies, yet in marketing literature, the effect of such imperative on marketing practice ... -
The joint effect of leadership style and organisational justice on employees' work engagement
( Inderscience Enterprises Ltd. , 2018 , Article)Despite the existing body of literature devoted to the topic of work engagement, this study examined the effect of some important variables, such as transformational and transactional leadership styles, on work engagement. ... -
Leveraging “Green” Human Resource Practices to Enable Environmental and Organizational Performance: Evidence from the Qatari Oil and Gas Industry
( Springer Netherlands , 2018 , Article)Despite the theoretically important role of green human resource management (HRM), relatively little research has been discovered so far about this role particularly in the Oil and Gas industry. We contribute to fill this ... -
A configuration of managerial assumptions and strategy: Toward a synthesis
( Inderscience Enterprises Ltd. , 2018 , Article)This paper investigates how management perception and business strategy fits with the choice of the marketing practice. The study employs a configuration approach from data that were collected using three case studies in ... -
Employee Readiness for Change in Public Higher Education Institutions: Examining the Joint Effect of Leadership Behavior and Emotional Intelligence
( Taylor and Francis Inc. , 2018 , Article)This study aimed to examine the effects of leadership behavior and emotional intelligence (EI) on readiness for change and to investigate the moderating effects of organizational commitment on the relationship among ... -
Localizing to Arabic consumers: Insights from print advertising
( Routledge , 2018 , Article)This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural ... -
A Triangulation Study to Assess the Perceived City Image in the Arab Middle East Context: The Case of Al-Ain in the UAE
( Routledge , 2018 , Article)The study of city image has become a subject of increasing interest to researchers and practitioners. However, although many studies have found that success of an area�s tourist development depends crucially on its image, ...