Management & Marketing: Recent submissions
Now showing items 281-300 of 742
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Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
( Springer , 2020 , Book chapter)Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ... -
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
( Springer , 2020 , Book chapter)Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ... -
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
( Springer Science and Business Media Deutschland GmbH , 2021 , Conference)With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ... -
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
( Taylor & Francis , 2021 , Article)The data-centric revolution generally celebrates the proliferation of business analytics and AI in exploiting firm’s potential and success. However, there is a lack of research on how the unintended consequences of AI ... -
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ... -
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ... -
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
( Emerald Publishing , 2021 , Article)Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ... -
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
( Emerald Publishing , 2021 , Article)Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ... -
Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
( Emerald Publishing , 2021 , Article)Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ... -
Examining the effects of enterprise social media on operational and social performance during environmental disruption
( Elsevier , 2021 , Article)Building on resource-based, dynamic capabilities and knowledge-based views, we examine how enterprise social media (ESM) usage leads to organisational decision-making effectiveness, and consequently improves organisational ... -
Does brand credibility matter? The case of organic food products
( Emerald Publishing , 2021 , Article)Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ... -
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ... -
Assessing Supply Chain Resilience During the Pandemic Using Network Analysis
( IEEE , 2021 , Article)Disruptions induced by the COVID-19 pandemic have wreaked havoc in supply chain networks. To gain an understanding of the dynamics that had been at play, we construct a real supply chain network (scale-free) based on a ... -
Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
( Springer Nature , 2021 , Article)This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence ... -
Advancing the Understanding of the Role of Responsible AI in the Continued Use of IoMT in Healthcare
( Springer Nature , 2021 , Article)This paper examines the continuous intention by healthcare professionals to use the Internet of Medical Things (IoMT) in combination with responsible artificial intelligence (AI). Using the theory of Diffusion of Innovation ... -
Advancing sustainable development goals through interdisciplinarity in sustainable tourism research
( Taylor & Francis , 2021 , Article)The sustainable development goals (SDGs) address multifaceted problems that lie at the intersection between natural and socio-economic systems. While scholars agree that interdisciplinary research is needed to advance the ... -
An Evidence-Based Review on Nationalization of Human Resources in the GCC Countries. “The implementation of Qatarization strategy: The status quo, challenges and remedies”
( Administrative Sciences Association of Canada (ASAC) , 2021 , Conference)This study aims to conceptualize the term “workforce nationalization” and enhance its effectiveness with an extensive review of the extant literature and a thematic analysis. The study explores the role of institutional ... -
Examining Volunteering Motives, Attitudes, and Intentions Link In Mega Sport Events in the Qatari Context
( Inderscience , 2021 , Article)In this paper we examine people`s intention to volunteer in Mega sports events (MSEs) and activities in Qatar. Particularly, this study focuses on identifying motives to volunteer in MSEs. It also examines a model of ... -
High-Performance Work Systems, Psychological Capital and Future Time Perspective: A Cross-Nations Study
( Inderscience , 2021 , Article)This study explores central questions related to the connections between a firm’s High-Performance Work System (HPWS) and its ability to foster the positive employee outcomes, Psychological Capital (PsyCap) and Future Time ... -
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
( Elsevier , 2021 , Article)Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...
