Management & Marketing: Recent submissions
Now showing items 321-340 of 719
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"Fight or flight": coping responses to brand hate
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to investigate the interplay between brand and consumer personalities in shaping brand hate and its consequences. More specifically, it investigates the relationship between fallacious character ... -
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
( Springer Nature , 2017 , Book chapter)The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ... -
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
( Springer Nature , 2023 , Book chapter)With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ... -
Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
( Routledge , 2023 , Article)This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ... -
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
( Springer Nature , 2019 , Book chapter)Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ... -
Foreigner service orientation: does the perception of other consumers matter?
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers' preference for service environments popular among foreign versus local consumers, to ... -
Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
( Palgrave Macmillan , 2023 , Article)The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ... -
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
( Emerald Publishing , 2023 , Article)Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ... -
The infuence of religiosity on egyptian muslim youths' attitude towards fashion
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - The purposeof this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion. Design/methodology/approach - To understand the relationship between ... -
Mapping and interpreting a decision-making framework for the implicit managerial theory in the Arab Gulf States: The case of Qatar
( SAGE Publications Ltd , 2015 , Article)This article developed an empirical design to examine the direct effects of four dimensions of the strategic decision-making process (SDMP) on the organizational innovation in the context of cultural value characteristics ... -
Like father like son: the role of similar-education parents in their children's university choice
( Routledge , 2022 , Article)This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to ... -
Towards the distinctive islamic mode of leadership in business
( Emerald Group Publishing Ltd. , 2015 , Article)Purpose - The paper provides some fundamental observations on leadership from an Islamic perspective and the Islamic revealed knowledge. The purpose of this paper is to measure the association between Islamic leadership ... -
The Rising Veto Power of the Checkbook: An empirical Investigation of Parent's Impacts on Their Children's University enrollment
( IGI Global , 2022 , Article)This study drew on different streams in the literature to theorize a power shift in favor of parents in the post-COVID-19 era. The authors investigated the impact of parents' campus site visits on university enrollment ... -
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
( Routledge , 2021 , Article)This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. ... -
Local consumer well-being in a multicultural marketplace: From conflict to engagement
( John Wiley and Sons Inc , 2023 , Article)This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ... -
Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract
( Springer Nature , 2017 , Book chapter)As the needs of consumers around the world have become irrevocably homogenized as earlier predicted by Theodore Levitt in his classical article "The Globalization of Markets" (Levitt 1983), local successful brands have no ... -
The young luxury consumer in Qatar
( Emerald Group Publishing Ltd. , 2017 , Article)Purpose: This study aims to examine the factors influencing Qatari youth's attitude toward luxury brands and intentions to purchase luxury brands. The appetite for luxury spending in the Gulf region and specifically in ... -
Can Arab-origin brands go global? An exploratory study
( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach: ... -
Balanced leadership from an Islamic perspective: Between philosophy and practice
( De Gruyter , 2023 , Book chapter)Research about balanced leadership has received increasing attention among academics and practitioners in an attempt to guide the practice of effective leadership. However, the concept of balanced leadership from an Islamic ... -
Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks; the role of disruptive societal-level events
( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the Islamic banking context. Furthermore, it ...