Management & Marketing: Recent submissions
Now showing items 321-340 of 742
-
Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste
( Elsevier , 2021 , Article)This article seeks to identify and analyze green marketing actions that can reduce food waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW mitigation strategies. The article is based on ... -
Family business goal, sustainable supply chain management, and platform economy: a theory-based review & propositions for future research
( Taylor & Francis , 2021 , Article)This article reviews important and diverse issues that can affect family business goals, which scholars can consider in their future research. A systematic review was undertaken in three different areas: family businesses ... -
Enablers and Challenges for E-Health Services: A Systematic Literature Review
( IGI Global , 2022 , Article)The purpose of the paper is to systematically review the literature of enablers and challenges for implementation and adoption e-health services. The review aims to identify the most critical success factors and barriers ... -
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ... -
The Role of the Manager in the Middle East: An Empirical Study of Multinational Companies
( SAGE Journals , 2019 , Article)This article is an empirical investigation into the role of the CEO manager in the affiliates of multinational corporations operating in the Middle East. Grounded in a literature review of the reasons for employing either ... -
Assessing customers' attitude towards online apparel shopping: A three-way interaction model
( Elsevier , 2023 , Article)This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ... -
Frugal innovation as a source of sustainable entrepreneurship to tackle social and environmental challenges
( Elsevier , 2023 , Article)Sustainable entrepreneurs have increasingly faced challenges in achieving triple-bottom-line objectives. The study portrays frugal innovation as a source to foster sustainable entrepreneurship to move the debate beyond ... -
Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions
( Elsevier , 2023 , Article)Artificial intelligence (AI) is a set of rapidly expanding disruptive technologies that are radically transforming various aspects related to people, business, society, and the environment. With the proliferation of digital ... -
"So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
( Elsevier , 2023 , Article)Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents ... -
Corporate environmental management: A review and integration of green human resource management and green logistics
( Emerald Group Holdings Ltd. , 2020 , Article Review)Purpose: Green human resource management (GHRM) and sustainable green logistics (SGLOG) are some of the mechanisms by which sustainable corporate environmental management could be consummated. However, prior studies linking ... -
Building trust in multi-stakeholder collaborations for new product development in the digital transformation era
( Emerald Group Holdings Ltd. , 2021 , Article)Purpose: The study aims to explore the critical approaches adopted by innovative organizations and to build an environment of trust between the multiple stakeholders collaborating for new product development (NPD). ... -
New product development and sustainable performance of Chinese SMMEs: The role of dynamic capability and intra-national environmental forces
( Elsevier , 2020 , Article)Despite a growing research interest in innovation strategies i.e. new product development, very few studies explore how the regional environmental mechanism is inherent in the link between new product development and ... -
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
( Springer Nature , 2016 , Book chapter)Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ... -
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
( Springer Nature , 2017 , Book chapter)The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ... -
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
( Springer Nature , 2016 , Book chapter)How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ... -
How sociable is your university brand? An empirical investigation of university social augmenters' brand equity
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: ... -
Service Ethnocentrism: A Conceptual Model (An Abstract)
( Springer Nature , 2017 , Book chapter)The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ... -
Generational Differences in Brand Hate: An Abstract
( Springer Nature , 2022 , Book chapter)Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ... -
I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
( Springer Nature , 2020 , Book chapter)In the last decade, the widespread access to the Internet has favored the emergence of anti-brand communities that allow customers to express their hate feelings towards companies, their employees and their brands (Kucuk ... -
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
( Springer Nature , 2023 , Book chapter)With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ...
