Management & Marketing: Recent submissions
Now showing items 41-60 of 739
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Virtual agents and flow experience: An empirical examination of AI-powered chatbots
( Elsevier , 2022 , Article)The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ... -
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
( Emerald Publishing , 2024 , Article)Purpose: With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing ... -
SMEs entrepreneurial finance-based digital transformation: towards innovative entrepreneurial finance and entrepreneurial performance
( Taylor & Francis , 2023 , Article)The antecedents and determinants of entrepreneurial capabilities and competencies remain one of the incontestable questions that drive the exploitation and discovery of effective financial and digital opportunities. In the ... -
Self-promotion and online shaming during COVID-19: A toxic combination
( Elsevier , 2022 , Article)A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others ... -
Role of Social Media in Technology Adoption for Sustainable Agriculture Practices: Evidence from Twitter Analytics
( Association for Information Systems (AIS) , 2023 , Article)Social networking sites provide a new means of communication for disseminating cutting-edge agricultural technologies. These are unmediated interaction channels that enable a user to communicate their experience with ... -
Religion, spirituality, and well-being: A systematic literature review and futuristic agenda
( John Wiley & Sons , 2022 , Article)Informed by religion and psychology literature, this study reviews the literature on religiosity, spirituality, and psychology to support existing theory development in the current emergence of “Management, Spirituality, ... -
Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
( Springer Nature , 2023 , Article)With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. ... -
Ranking and prioritisation of barriers to SMEs internationalisation in emerging economies
( Inderscience Publishers , 2023 , Article)Internationalisation is considered an important strategy for growth in small and medium enterprises (SMEs). However, research about internationalisation challenges that SMEs face in emerging economies is limited. Further, ... -
Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
( Elsevier , 2022 , Article)This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and ... -
The Fourth Wave of Grounded Theory: A Self-Correcting Top-Down Approach
( World Scientific , 2024 , Book chapter)Grounded theory, as a qualitative research method, constructs theories grounded in data on previously unexplored phenomena. To this end, it requires the researcher to be able to form concepts and ideas from the data, to ... -
Personal, Organizational Factors And WorkLife BalanceAt The Small And Medium Enterprises (Smes) In Jordan
( ASR Research India , 2022 , Article)This study aimed to identify the role of personal and organizational factors on work life balanceamong small and medium enterprises (SMEs) in Jordan. The researcher adopted the descriptive and analytical approach to highlight ... -
Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?
( Taylor & Francis , 2023 , Article)The Covid-19 pandemic had affected the hospitality sector the most due to lockdowns and other government restrictions. As hotels are trying to recover from the losses suffered during the pandemic, hotels can prepare better ... -
Process Virtualization Goes Mainstream: Diving into its Normalization
(2023 , Article)Businesses are increasingly preparing for remote working by equipping managers and their teams with the necessary tools and technology. This research focuses on understanding how technology–enabled remote working practices ... -
Predicting ratings of social media feeds: combining latent-factors and emotional aspects for improving performance of different classifiers
( Emerald Publishing , 2022 , Article)Purpose: The widespread acceptance of various social platforms has increased the number of users posting about various services based on their experiences about the services. Finding out the intended ratings of social media ... -
Mediating role of green innovation and moderating role of resource acquisition with firm age between green entrepreneurial orientation and performance of entrepreneurial firms
( Cogent OA , 2023 , Article)As more stakeholders pay increased attention to environmental concerns, the importance and application of green entrepreneurial orientation and green innovation have increased. Moreover, resource acquisition with firm age ... -
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? A mixed-methods approach
( Routledge , 2023 , Article)Understanding enablers and barriers influencing customers' intention to use green hotels can help managers formulate better online green marketing strategies. However, existing studies fail to capture these aspects. The ... -
Modified Quantum Particle Swarm Optimization For Selective Harmonic Elimination (SHE) in A Single-phase Multilevel Inverter
( International Journal of Innovative , 2021 , Article)The Multilevel Inverter (MLI) uses Selective Harmonic Elimination (SHE) of the Pulse Width Modulation (PWM) approach to tackle the fundamental harmonics with the elimination of selected lower harmonics. The optimal switching ... -
Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach
( Springer , 2022 , Article)For small-scale electronic commerce supply chains, designing effective strategies to improve operational effectiveness, market share and long-term survival are essential aspects. However, researchers have given less attention ... -
Opportunities and Challenges to the Implementation of Value-Based Healthcare (VBHC) in SMES: The Case of the State of Qatar
( Walter de Gruyter , 2023 , Article)The purpose of this paper is to identify the opportunities and barriers to the implementation of VBHC in SMEs in Qatar. A semi-structured survey was developed to investigate the perspectives of healthcare providers, from ... -
Operationalizing transparency in supply chains using a systematic literature review and graph theoretic approach
( Emerald Publishing , 2024 , Article)Purpose: This study has two major objectives. First, comprehensively review the literature on transparency in supply chain management. Second, based on a critical analysis of literature, identify the attributes and ...
