تصفح 2020 - Volume 23 - Issue 1 حسب المؤلف "Adel, A."
-
CUSTOMER RELATIONSHIPS IN BANKING: DOES RELATIONSHIP STRENGTH INFLUENCE RELATIONSHIP QUALITY AND OUTCOMES?
Al-Wugayan, Adel A ( Qatar University Press , 2021 , Article)This study investigates how customer-bank relationship strength dimensions, reflected by relationship length, depth and width, influence the associations between customer-perceived relationship quality and relational ...