Browsing Business Administration by Subject "Attractiveness of Content"

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    • Using Social Media Influencers to Promote Qatar as a Tourist Destination 

      GEORGE, SRUTHIKA LIZA (2020 , Professional Masters Project)
      The main objective of this study is to understand the qualities of social media influencers, in the travel and tourism industry, which generate trust in the followers, thereby having an impact on the followers’ intention ...