تصفح Science in Marketing حسب المؤلف "Ndubisi, Nelson Oly"
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Color Roles in Apparel Purchase Intentions of Female Consumers: The Moderating Effect of Buyer Personality
LOVRIC, MARIJA (2020 , Master Thesis)Motivated by the paucity of research on the application of color in marketing, the study evaluates the effect of color dimensions on purchase intentions of Croatian female consumers of apparel, along with the moderating ... -
The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
Allatafa, Reem (2021 , Master Thesis)Social media is growing in popularity and has assumed a more central role in information dissimilation more recently. This development has increased the opportunity for firms to communicate, persuade, and influence ...