تصفح Science in Marketing حسب المؤلف "Ben Mimoun, Mohamed Slim"
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A COMPARISON OF SPORTS MARKETING AND SPORTS PSYCHOLOGY APPROACHES TO ACHIEVE GYM MEMBERS LOYALTY IN QATAR
LEMINE, AZA SID (2021 , Master Thesis)This thesis investigated the effects of two different pathways to achieve gym members loyalty. The first path is a marketing path that is built around the customer engagement concept, driven by perceived quality, satisfaction, ... -
The Impact of Social Media Influencers and Followers' Attributes on WOM and Patronage: A Lesson From Qatari Market
AL SULAITI, SARA MOHAMMED (2020 , Master Thesis)With the rise of social media and the increase in the amount of time individuals spend online, firms need to know how to incorporate social media in their marketing to maximize their brand reach and engage with the right ...