Browsing Science in Marketing by Author "Allatafa, Reem"
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The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
Allatafa, Reem (2021 , Master Thesis)Social media is growing in popularity and has assumed a more central role in information dissimilation more recently. This development has increased the opportunity for firms to communicate, persuade, and influence ...