تصفح Student Thesis & Dissertations حسب المؤلف "GHAZAL, CHIRINE"
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EXPLORING THE PARADOX OF PRIVACY AND PERSONALIZATION IN ARTIFICIAL INTELLIGENCE ENABLED SOCIAL MEDIA ADVERTISING
GHAZAL, CHIRINE (2023 , Master Thesis)The emergence of Artificial Intelligence (AI) has transformed the landscape of social media advertising, enabling businesses to target their audience with greater precision and accuracy. This study aims to investigate the ...