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المؤلفAbu-Elsamen, Amjad A.
المؤلفAl-Dmour, Hani H.
تاريخ الإتاحة2015-10-15T10:43:13Z
تاريخ النشر2011-09
اسم المنشورStudies in Business and economic
الاقتباسAbu-Elsamen, Amjad A.,Al-Dmour, Hani H.(2011),An Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector, 16: 5 - 18.
الرقم المعياري الدولي للكتاب1818-1228
معرّف المصادر الموحدhttp://hdl.handle.net/10576/3503
الملخصThe aim of this research is to examine the factors affecting the adoption of green marketing concept among the industrial manufactures in Jordan. Data were collected from 92 industrial manufactures. Hypotheses were tested using multiple regression. The results indicated that social and environment responsibility have positive relationships with green marketing adoption. Lacks of significant relationships were found between managerial attitude, innovative management and green marketing adoption. These results provide significant managerial implications on how to build and foster the green marketing as an organizational culture and determine what factors should be considered in that regard.
اللغةen
الناشرQatar University
الموضوعGreen Marketing
Social Responsibility
Environmental Responsibility
Innovative Management
Managerial Attitude
العنوانAn Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector
النوعArticle
الصفحات5 -18
رقم العدد1
رقم المجلد16
dc.accessType Open Access


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