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AuthorAbu-Elsamen, Amjad A.
AuthorAl-Dmour, Hani H.
Available date2015-10-15T10:43:13Z
Publication Date2011-09
Publication NameStudies in Business and economic
CitationAbu-Elsamen, Amjad A.,Al-Dmour, Hani H.(2011),An Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector, 16: 5 - 18.
ISSN1818-1228
URIhttp://hdl.handle.net/10576/3503
AbstractThe aim of this research is to examine the factors affecting the adoption of green marketing concept among the industrial manufactures in Jordan. Data were collected from 92 industrial manufactures. Hypotheses were tested using multiple regression. The results indicated that social and environment responsibility have positive relationships with green marketing adoption. Lacks of significant relationships were found between managerial attitude, innovative management and green marketing adoption. These results provide significant managerial implications on how to build and foster the green marketing as an organizational culture and determine what factors should be considered in that regard.
Languageen
PublisherQatar University
SubjectGreen Marketing
Social Responsibility
Environmental Responsibility
Innovative Management
Managerial Attitude
TitleAn Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector
TypeArticle
Pagination5 -18
Issue Number1
Volume Number16
dc.accessType Open Access


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