Predictors for the adoption of e-democracy: an empirical evaluation based on a citizen-centric approach

Abstract

Purpose: This study aims to explore the factors influencing the intention to use e-democracy. The literature depicted conflicting results regarding such domain and especially in the Middle East, where the authors aim at establishing a solid view of the discipline. Design/methodology/approach: A research model was developed based on the theory of planned behavior, technology acceptance model and unified theory for acceptance and use of technology-2. The model hypothesized that perceived public value (PPV), ease of use and enjoyment are major antecedents of attitudes, and subjective norms (SNs), perceived behavioral control (PBC) and attitudes are significant predictors of behavioral intentions. A quantitative cross-sectional design was used. A questionnaire was used to explore Jordanian citizens’ perceptions regarding the research model constructs. A sample of 302 Jordanian citizens filled the surveys based on their awareness of e-democracy concepts and their willingness to participate in the study. This study uses the structural equation modeling approach with partial least square as an analysis method. Findings: Findings indicated that PPV, perceived ease of use and enjoyment jointly determine the attitudes of citizens toward e-democracy. Results also suggest that attitudes, PBC and SNs have a significant effect on citizen’s intention to use e-democracy. Finally, this research supported the role of enjoyment as the most significant determinant of citizen’s attitude toward using e-democracy. Research limitations/implications: This study is limited by its small sample size and newly developed Arabic instrument. Still, results imply that more research is needed to replicate and validate the instrument and support the role of the selected research constructs. Public institutions are required to make e-democracy applications enjoyable and easy to use. They also need to demonstrate its value to the public. Originality/value: To the best of the authors’ knowledge, this study is one of the few studies to explore e-democracy and the first to conduct an empirical study (survey-based) in Jordan. The foundation of the study depended on three robust theories in the technology adoption theories.