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AuthorEbaidalla, Ebaidalla M.
AuthorMalkawi, Asma
Available date2022-11-06T06:27:10Z
Publication Date2022-01-01
Publication NameJournal of Islamic Marketing
Identifierhttp://dx.doi.org/10.1108/JIMA-05-2022-0137
CitationEbaidalla, E.M. and Malkawi, A. (2022), "The impact of religion and modernity on luxury consumption in an Arabian Gulf community: does self-construal matter?", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-05-2022-0137
ISSN17590833
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85139949387&origin=inward
URIhttp://hdl.handle.net/10576/35833
AbstractPurpose: This study aims to investigate the simultaneous impact of religion and modernity on attitude toward luxury consumption in Qatar, with emphasis on the mediating effect of self-construal. The authors propose the idea that self-construal is a significant mediator through which religion and modernity influence attitude toward luxury consumption. Design/methodology/approach: The data for this study are sourced from a survey of 190 Qatari respondents. The conceptual model is estimated using both the covariance-based and the partial least squares structural equation modeling techniques for the purpose of robustness check. Findings: The results indicate that religion has a positive and significant association with both independent and interdependent self-construal. The impact of modernity on independent self-construal is positive and significant, while its effect on interdependent self-construal is not significant, implying that modernity has no impact on individuals’ interdependence in the Gulf communities. Moreover, the results reveal that self-construal significantly mediates the effect of both religiosity and modernity on luxury consumption attitude, as expected. Originality/value: The originality of this article lies in investigating the impact of religion and modernity on attitude toward luxury consumption through the self-construal paradigm. To the best of the authors' knowledge, this is the first study examining the simultaneous impact of religion and modernity in a Muslim community, from a self-construal perspective. Second, unlike the prior studies, this paper addresses the issue of non-normality in the data using the maximum likelihood robust estimator.
Languageen
PublisherEmerald
SubjectArabian Gulf
Luxury consumption
Modernity
Religion
Self-construal
SEM
TitleThe impact of religion and modernity on luxury consumption in an Arabian Gulf community: does self-construal matter?
TypeArticle
dc.accessType Full Text


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