Islamic sport marketing or sport marketing in Muslim cultures and communities

Abstract

As naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, and therefore their practitioners. However, this lively debate is not close. Consequently, asking whether there is such a thing as “Islamic marketing”, “sport Islamic marketing”, and “Islamic sport marketing” necessitates first defining the concept of marketing, its meanings, and related representations or extension to sport marketing.