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AuthorBodet, Guillaume
AuthorAmara, Mahfoud
Available date2023-01-05T06:59:37Z
Publication Date2015-09-25
Publication NameSport in Islam and in Muslim Communities
Identifierhttp://dx.doi.org/10.4324/9781315745480-17
ISBN9781315745480
ISBN9781138817791
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84960268081&origin=inward
URIhttp://hdl.handle.net/10576/37980
AbstractAs naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, and therefore their practitioners. However, this lively debate is not close. Consequently, asking whether there is such a thing as “Islamic marketing”, “sport Islamic marketing”, and “Islamic sport marketing” necessitates first defining the concept of marketing, its meanings, and related representations or extension to sport marketing.
Languageen
PublisherTaylor and Francis Group
SubjectSport Marketing
Muslim World
Islamic sport marketing
TitleIslamic sport marketing or sport marketing in Muslim cultures and communities
TypeBook chapter
dc.accessType Abstract Only


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