تصفح College of Business and Economics حسب المؤلف "Frankwick, Gary L."
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The Impact of Supplier Orientation on Firm Innovativeness: An Abstract
Aljafari, Abdullah M.; Jimenez, Fernando R.; Frankwick, Gary L. ( Springer Nature , 2017 , Book chapter)For over two decades, scholars have investigated the link between market orientation, innovation, and performance. However, the market orientation framework including customer-orientation, competitor-orientation, and ...