• Metaverse in marketing and logistics: the state of the art and the path forward 

      Tan, Garry Wei Han; Aw, Eugene Cheng Xi; Cham, Tat Huei; Ooi, Keng Boon; Dwivedi, Yogesh K.; ... more authors ( Emerald Publishing , 2023 , Article)
      Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ...
    • An SEM-ANN analysis of the impacts of Blockchain on competitive advantage 

      Leong, Lai Ying; Hew, Jun Jie; Lee, Voon Hsien; Tan, Garry Wei Han; Ooi, Keng Boon; ... more authors ( Emerald Publishing , 2023 , Article)
      Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ...