Browsing College of Business and Economics by Author "Maduku, Daniel K."
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Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter?
Maduku, Daniel K.; Abu-Shanab, Emad ( IGI Global , 2022 , Article)The present study integrates perceived service quality and national cultural dimensions into the expectation-confirmation model (ECM) to ascertain the antecedents of user satisfaction and continuance use of SNSs and tested ...