Browsing College of Business and Economics by Author "Park, Jeongsoo"
Now showing items 1-3 of 3
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The Effects of Country-Image and Animosity on Asian Consumers' Responses to Foreign Brands
Park, Jeongsoo; Zourrig, Haithem; El Hedhli, Kamel (2021 , Article)This study investigates the effects of country image and animosity on brand quality evaluation and purchasing intention among Asian consumers. Data was collected from Chinese (n = 540) and South Korean (n = 360) consumers. ... -
Image transfer from malls to stores and its influence on shopping values and mall patronage: The role of self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Park, Jeongsoo ( Elsevier Ltd , 2017 , Article)Little research attention has been paid to the image transference from a shopping mall to its stores. The study reported in this article proposes an integrative model dealing with the image transference phenomenon from ... -
The effect of cultural tightness-looseness on fraud perception in insurance services
Zourrig, Haithem; Park, Jeongsoo; El Hedhli, Kamel; Zhang, Mengxia ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate how cultural tightness may influence consumers' attitudes toward insurance services and occurrence of insurance fraud. Design/methodology/approach: Drawing on Gelfand ...