Browsing College of Business and Economics by Subject "Abduction"
Now showing items 1-1 of 1
-
No assemblage required: On pursuing original consumer culture theory
( SAGE Publications Ltd , 2019 , Article)Our title plays with the promise on certain consumer goods packages of “no assembly required,” but in fact we call upon the reader to assemble new theories rather than rely on existing ones like assemblage theory. We argue ...