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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
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Elsevier
, 2020 , Article)
The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ...
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
(
Elsevier
, 2019 , Article)
This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
(
Elsevier
, 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
(
Elsevier
, 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Social Commerce in Emerging Markets and its Impact on Online Community Engagement
(
Springer
, 2020 , Article)
This study aims to build on the understanding of social commerce in the emerging markets and how it influences online community engagement. The conceptual model was proposed using theories including the social support ...
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
(
Springer
, 2018 , Conference Paper)
Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ...
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
(
Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
Assessing customers' attitude towards online apparel shopping: A three-way interaction model
(
Elsevier
, 2023 , Article)
This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ...
Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions
(
Elsevier
, 2023 , Article)
Artificial intelligence (AI) is a set of rapidly expanding disruptive technologies that are radically transforming various aspects related to people, business, society, and the environment. With the proliferation of digital ...
"So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
(
Elsevier
, 2023 , Article)
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents ...