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A conceptual framework of barriers to data science implementation: a practitioners' guideline
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Emerald Publishing
, 2023 , Article)
Purpose: The study explores the potential barriers to data science (DS) implementation in organizations and identifies the key barriers. The identified barriers were explored for their interconnectedness and characteristics. ...
Blockchain Technology and Its Relationship With Supply Chain Resilience: A Dynamic Capability Perspective
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Institute of Electrical and Electronics Engineers Inc. (IEEE)
, 2023 , Article)
Blockchain technology (BCT) as a disruptive innovation has chains (SCs) to effectively deal with severe disruptions, such as those accompanied by COVID-19. To this end, this study explores BCT's role in minimizing ...
“Better together”: Right blend of business strategy and digital transformation strategies
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Elsevier
, 2023 , Article)
Despite the growth of digital transformation (DT) research, exactly how business strategy relationships lead to the successful implementation of digital transformation strategy (DTS) is not yet clearly understood. Although ...
Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers
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Elsevier
, 2023 , Article)
Consumer packaged goods retailers can pivot quickly to find new areas of sustainable growth and enable their businesses to compete effectively. Traditionally, they are losing ground to more agile and technologically focused ...
Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations
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Emerald Publishing
, 2023 , Article)
Purpose: Under the pressure of dynamic business environments, firms in the banking and finance industry are gradually embracing Fintech, such as robo-advisors, as part of their digital transformation process. While robo-advisory ...
The influence of social drivers on using ride-hailing services
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Emerald Publishing
, 2023 , Article)
Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ...
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
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Emerald Publishing
, 2023 , Article)
Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ...
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
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Emerald Publishing
, 2023 , Article)
Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
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springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Impact of Sensory Perceptions on the Urge to Buy Impulsively
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Taylor & Francis
, 2023 , Article)
E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ...