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السجلات المعروضة 41 -- 50 من 52
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
(
Elsevier
, 2019 , Article)
This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales
(
Elsevier
, 2021 , Article)
The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, ...
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
(
Elsevier
, 2021 , Article)
Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
(
Elsevier
, 2021 , Article)
The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ...
Impact of Sensory Perceptions on the Urge to Buy Impulsively
(
Taylor & Francis
, 2023 , Article)
E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ...
Conjoint Analysis of Blockchain Adoption Challenges in Government
(
Taylor and Francis Group
, 2024 , Article)
This study identifies the critical challenges for blockchain adoption in government, and more specifically in the delivery of public services in the state governments of India. A literature review and focus-group with ...
Interlinkages Between Digital-Social Entrepreneurship and Technological Capabilities for Sustainable Value Creation
(
IGI Global Publishing
, 2023 , Article)
Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value ...
Process Virtualization Goes Mainstream: Diving into its Normalization
(2023 , Article)
Businesses are increasingly preparing for remote working by equipping managers and their teams with the necessary tools and technology. This research focuses on understanding how technology–enabled remote working practices ...
Self-promotion and online shaming during COVID-19: A toxic combination
(
Elsevier
, 2022 , Article)
A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others ...