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Now showing items 31-40 of 54
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
(
Emerald Publishing
, 2023 , Article)
Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ...
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
(
Emerald Publishing
, 2023 , Article)
Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ...
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
(
Emerald Publishing
, 2021 , Article)
Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ...
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
(
Emerald Publishing
, 2021 , Article)
Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ...
Predicting ratings of social media feeds: combining latent-factors and emotional aspects for improving performance of different classifiers
(
Emerald Publishing
, 2022 , Article)
Purpose: The widespread acceptance of various social platforms has increased the number of users posting about various services based on their experiences about the services. Finding out the intended ratings of social media ...
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
(
Elsevier
, 2021 , Article)
In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
(
Elsevier
, 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
(
Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
(
Elsevier
, 2021 , Article)
Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
(
Elsevier
, 2019 , Article)
This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...