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A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
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Elsevier
, 2021 , Article)
In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
(
Elsevier
, 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
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Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
(
Elsevier
, 2021 , Article)
Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
(
Elsevier
, 2019 , Article)
This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales
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Elsevier
, 2021 , Article)
The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, ...
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
(
Elsevier
, 2021 , Article)
Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...