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Now showing items 11-20 of 28
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
(2021 , Article)
This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
(
Emerald Publishing
, 2021 , Article)
Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ...
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
(
Springer Nature
, 2022 , Article)
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
(
Emerald Publishing
, 2021 , Article)
Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ...
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
(
Elsevier
, 2021 , Article)
Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ...
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
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Emerald Publishing
, 2023 , Article)
Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ...
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
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Emerald Publishing
, 2023 , Article)
Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ...
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
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Emerald Publishing
, 2021 , Article)
Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ...
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
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Emerald Publishing
, 2021 , Article)
Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ...
Predicting ratings of social media feeds: combining latent-factors and emotional aspects for improving performance of different classifiers
(
Emerald Publishing
, 2022 , Article)
Purpose: The widespread acceptance of various social platforms has increased the number of users posting about various services based on their experiences about the services. Finding out the intended ratings of social media ...