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Now showing items 11-20 of 31
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
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Elsevier
, 2021 , Article)
In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
Quantifying the effect of eWOM embedded consumer perceptions on sales: An integrated aspect-level sentiment analysis and panel data modeling approach
(
Elsevier
, 2021 , Article)
This paper proposes a text-analytics framework that integrates aspect-level sentiment analysis (ASLSA) with bias-corrected least square dummy variable (LSDVc) – a panel data regression method – to empirically examine the ...
Developing a modified total interpretive structural model (M-TISM) for organizational strategic cybersecurity management
(
Elsevier
, 2021 , Article)
Cybersecurity is a serious issue that many organizations face these days. Therefore, cybersecurity management is very important for any organization. Organizations should learn to deal with these cyber threats through ...
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
(
Emerald Publishing
, 2021 , Article)
Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ...
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
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Emerald Publishing
, 2021 , Article)
Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ...
Advancing sustainable development goals through interdisciplinarity in sustainable tourism research
(
Taylor & Francis
, 2021 , Article)
The sustainable development goals (SDGs) address multifaceted problems that lie at the intersection between natural and socio-economic systems. While scholars agree that interdisciplinary research is needed to advance the ...
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
(
Elsevier
, 2021 , Article)
Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ...
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
(
Emerald Publishing
, 2021 , Article)
Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ...
Does brand credibility matter? The case of organic food products
(
Emerald Publishing
, 2021 , Article)
Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ...
Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
(
Emerald Publishing
, 2021 , Article)
Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ...