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A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
(
Springer Nature
, 2022 , Article)
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...
Responsible natural language processing: A principlist framework for social benefits
(
Elsevier
, 2022 , Article)
Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ...
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
(
Elsevier
, 2022 , Article)
Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand ...