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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
(
Elsevier
, 2021 , Article)
Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
(
Elsevier
, 2021 , Article)
Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...
Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales
(
Elsevier
, 2021 , Article)
The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, ...
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
(
Elsevier
, 2021 , Article)
In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
Quantifying the effect of eWOM embedded consumer perceptions on sales: An integrated aspect-level sentiment analysis and panel data modeling approach
(
Elsevier
, 2021 , Article)
This paper proposes a text-analytics framework that integrates aspect-level sentiment analysis (ASLSA) with bias-corrected least square dummy variable (LSDVc) – a panel data regression method – to empirically examine the ...
Developing a modified total interpretive structural model (M-TISM) for organizational strategic cybersecurity management
(
Elsevier
, 2021 , Article)
Cybersecurity is a serious issue that many organizations face these days. Therefore, cybersecurity management is very important for any organization. Organizations should learn to deal with these cyber threats through ...
Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action
(
Elsevier
, 2021 , Article)
The UN COP26 2021 conference on climate change offers the chance for world leaders to take action and make urgent and meaningful commitments to reducing emissions and limit global temperatures to 1.5 °C above pre-industrial ...
Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2
(
Springer Nature
, 2020 , Article)
Despite being regarded as the most comprehensive theory in understanding individual technology adoption – UTAUT2 theory with growing number of citations and impetus beyond IS domain face strong criticism on usage of the ...
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
(
Emerald Publishing
, 2021 , Article)
Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ...