College of Business and Economics: Recent submissions
Now showing items 261-280 of 1657
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Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
( Emerald Publishing , 2011 , Article)Purpose: Marketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many ... -
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
( Wiley-Blackwell , 2012 , Article)We study conflicting notions of modesty and vanity in the Arab Gulf region by focusing on contemporary female adornment practices and the tensions underlying them. The standard of modest traditional dress that women are ... -
Islamic Arab hospitality and multiculturalism
( SAGE , 2013 , Article)This ethnographic study in Qatar and United Arab Emirates addresses a particular Islamic consumptionscape as well as a related commodified practice: that of Arab hospitality. This much vaunted Arab virtue is examined in ... -
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
( Emerald Publishing , 2013 , Article)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
( Emerald Publishing , 2023 , Article)Purpose: Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its ... -
Drivers of employee entrepreneurial intention: a study of the oil and gas sector in Qatar
( Inderscience Publishers , 2023 , Article)Many employees are opting to start new businesses while working full-time for established firms. Although employee entrepreneurship has attracted much attention recently, very little is known on what motivates employees ... -
Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
( IGI Global Publishing , 2022 , Book chapter)Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ... -
A Cognizance of Green Bond Features Preferential to Renewable Energy Project Financing in Ghana
( IEEE , 2021 , Article)Issuance of green bonds (GBs) is valuable for developing countries because it provides a market deepening mechanism, which enables greater liquidity for investments in renewable energy (RE) sector. This article is premised ... -
Unlocking the Secrets of Longevity: Exploring the Impact of Socioeconomic Factors and Health Resources on Life Expectancy in Oman and Qatar
( SAGE , 2023 , Article)In an era marked by a sweeping pandemic and the encroaching shadow of an energy crisis, the well-being and lifespan of global populations have become pressing concerns for every nation. This research zeroes in on life ... -
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
( Taylor & Francis , 2023 , Article)This study employs thematic content analysis to explore how the content source (brand vs. brands in collaboration with celebrities), content type (informative, social, and entertaining), and content format (videos, links, ... -
Does the extent of branchless banking adoption enhance the social and financial performance of microfinance institutions?
( Taylor & Francis , 2023 , Article)We examine the impact of the extent of branchless banking adoption on the social and financial performance of an international sample of microfinance institutions (MFIs). We find that increasing the number of branchless ... -
Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
( IGI Global Publishing , 2023 , Article)Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ... -
A longitudinal analysis of firm expected market value, environmental, social and governance disclosure
( Inderscience Publishers , 2023 , Article)Environmental, social and governance (ESG) information has increased significantly in recent decades due to the interest in sustainable reporting. This paper examines the impact of ESG disclosure on firm expected market ... -
Utilizing the Internet of Things in the Public Sector
( IGI Global Publishing , 2022 , Article)This study investigated the utility of the Internet of Things in the public sector and the factors influencing the satisfaction of its users. The study followed two directions, the first investigated managers’ perceptions ... -
Integrating IFRSs into the Accounting Curriculum: Evidence Using a Multiple Triangulation Approach
( NeilsonJournals Publishing , 2022 , Article)This paper investigates accounting students’ opinions and the faculty members’ views on the incorporation of International Financial Reporting Standards (IFRSs) into the accounting curriculum at Qatar University (QU). A ... -
Can 'fear of human interaction' be one of the factors that affect the acceptance and use of technology?
( Inderscience Publishers , 2022 , Article)The internet has considerably changed the landscape of communication in the 21st century. People no longer have to leave their homes to engage in meaningful interpersonal communication. More importantly, individuals who ... -
An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector
( IGI Global Publishing , 2021 , Article)This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking ... -
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
( Taylor & Francis , 2021 , Article)This study examined the impact of university services on customers’ (students’) Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the ... -
Perspectives: Travellers Views on COVID-19 and Halal Tourism
( Tourism Economy and Development Association (TEKAD) , 2021 , Article)COVID-19 pandemic has affected everyone’s life around the globe in many different ways. The pandemic seems to have changed the way individuals and businesses work due to the restrictions imposed on travel by different ... -
The impact of board independence, gender and nationality diversity on firm performance
( Asia- Pacific Management Accounting Association , 2021 , Article)This study aimed to examine the relationship between board structure and firm performance measured by return on equity (ROE) and return on asset (ROA). 42 firms listed on the Qatar Stock Exchange (QSE) in 2018 were examined, ...
