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المؤلفAljafari, A.M.
المؤلفAljafari, Abdullah M.
المؤلفBrown, Tom J.
تاريخ الإتاحة2023-04-09T11:03:56Z
تاريخ النشر2020-04-08
اسم المنشورJournal of Business and Industrial Marketing
المعرّفhttp://dx.doi.org/10.1108/JBIM-10-2018-0317
الاقتباسAljafari, A. M., & Brown, T. J. (2020). Supplier-initiated ingredient/component branding. Journal of Business & Industrial Marketing, 35(6), 1023-1035.
الرقم المعياري الدولي للكتاب0885-8624
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85083046936&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/41776
الملخصPurpose: This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and differentiation abilities (functional and reputational) as mediators. Investigating IC branding from the supplier's perspective is critical given the cost and risk associated with implementing such a strategy. Design/methodology/approach: A total of 5,254 manufacturing companies were screened to identify IC supplier firms that meet certain criteria. Survey data were collected from 77 top managers (Chief Executive Officers or Chief Marketing Officers) of IC supplier firms. The paper uses partial least squares structural equation modeling (PLS-SEM) and SPSS in analyzing data. Findings: The results indicate that IC branding is a complex strategy – one involving a number of steps that need to be taken in a specific order. More specifically, results indicate that IC branding starts with EO exerting a positive influence on IC functional differentiation ability (FDA). FDA facilitates reputational differentiation ability (RDA), which in turn encourages the supplier to initiate IC branding. Originality/value: This paper addresses an important gap by studying the process through, which suppliers initiate IC branding.
اللغةen
الناشرEmerald
الموضوعComponent branding
Entrepreneurial orientation
Functional differentiation ability
Ingredient branding
Reputational differentiation ability
العنوانSupplier-initiated ingredient/component branding
النوعArticle
الصفحات1023-1035
رقم العدد6
رقم المجلد35
ESSN0885-8624
dc.accessType Open Access


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