Show simple item record

AuthorAbu ELSamen, Amjad
AuthorAl-Imamy, Saifeddin
AuthorAlgharabat, Raed S.
AuthorAL Ali, Maytha
Available date2023-04-10T08:09:53Z
Publication Date2021-10-12
Publication NameInternational Journal of Business & Economics (IJBE)
Identifierhttp://dx.doi.org/10.5281/zenodo.5565477
CitationAlgharabat, R. S. A. Predicting mall equity: a moderator mediated model of mall image and services quality from a value theory perspective. International Journal of Business and Economics, 6(2), 88-103.
URIhttp://hdl.handle.net/10576/41786
AbstractThis paper empirically tests a moderated mediated model of the effect of hedonic shopping value on the relationship between mall image dimensions and mall equity. The data was collected through a questionnaire from a sample of malls’ shoppers in Amman, Jordan. Structural equation model was used to estimate the path relationship in our model. The findings suggest that utilitarian value, awareness, and mall environment all directly affect perceived quality which in turn leads to higher perceptions of mall equity. The findings also support the moderating role of hedonic value on these relationships.
Languageen
PublisherAssociation-Institute for English Language and American Studies (AIELAS)
Subjectmall equity
shopping values
mall image
moderation mediation
emerging market
TitlePredicting mall equity: a moderator mediated model of mall image and services quality from a value theory perspective
TypeArticle
Pagination88-103
Issue Number2
Volume Number6
ESSN2545-4137
dc.accessType Open Access


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record