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المؤلفZourrig, Haithem
المؤلفZhang, Mengxia
المؤلفEl Hedhli, Kamel
المؤلفBecheur, Imene
تاريخ الإتاحة2023-04-30T08:08:15Z
تاريخ النشر2021-01-01
اسم المنشورJournal of Consumer Marketing
المعرّفhttp://dx.doi.org/10.1108/JCM-09-2020-4150
الاقتباسZourrig, H., Zhang, M., Hedhli, K., Becheur, I. (2021). The influence of culture on consumer perceptions of deceptiveness. Journal of Consumer Marketing.
الرقم المعياري الدولي للكتاب07363761
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85108177491&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/42151
الملخصPurpose: This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach: In total, 400 Chinese consumers and an equal-size sample of Canadian consumers were recruited to fill an online survey. The survey integrates four scenarios of insurance fraud and measures of perceived deceptiveness, cultural tightness and horizontal-vertical idiocentrism allocentrism, in addition to some control variables. Findings: Results show that at the societal level of culture, perceived deceptiveness is higher in individualistic than in collectivistic cultures. When accounting for the level of situational constraint, cultural tightness was found to magnify the perceived deceptiveness. At the individual level of culture, vertical-allocentrism and vertical-idiocentrism were found to weigh against the perception of deceptiveness. Originality/value: Understanding cultural differences in perceived deceptiveness is helpful to spot sources of consumers’ vulnerability to fraud tolerance among a culturally diverse public.
اللغةen
الموضوعAllocentrism/idiocentrism
Collectivism/individualism
Cultural tightness
Fraud
Perceived deceptiveness
العنوانThe influence of culture on consumer perceptions of deceptiveness
النوعArticle
رقم العدد5
رقم المجلد38
dc.accessType Abstract Only


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