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المؤلفEl Hedhli, Kamel
المؤلفBecheur, Imene
المؤلفZourrig, Haithem
المؤلفChaouali, Walid
تاريخ الإتاحة2023-05-01T10:20:58Z
تاريخ النشر2021-01-01
اسم المنشورJournal of Consumer Marketing
المعرّفhttp://dx.doi.org/10.1108/JCM-07-2020-3943
الاقتباسHedhli, K., Becheur, I., Zourrig, H., Chaouali, W. (2021). Shopping well-being: The role of congruity and shoppers’ characteristics. Journal of Consumer Marketing.
الرقم المعياري الدولي للكتاب07363761
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85100597919&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/42189
الملخصPurpose: Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of shopping well-being by particularly focusing on the role of congruity. Furthermore, the study explores whether shoppers’ demographic characteristics moderate the effects of congruity on shopping well-being. Design/methodology/approach: Data were collected from a survey of actual shoppers in two urban Canadian shopping malls via a mall intercept. Structural equation modeling using SmartPLS was conducted to validate the study’s model. Findings: Functional congruity has a stronger effect than self-congruity on shopping well-being. Shoppers’ demographic variables do not generally act as moderators in the investigated linkages. Practical implications: This study can help mall managers formulate better marketing programs that would ultimately enhance shopping well-being. Originality/value: The study advances the retailing literature by putting forward a conceptual model that remedies identified shortcomings related to functional and self-congruity and establishes new linkages between functional congruity, self-congruity and shopping well-being. Furthermore, the study explores whether shoppers’ demographic variables moderate the effects of functional and self-congruity on shopping well-being.
اللغةen
الناشرemerald insight
الموضوعFunctional congruity
Mall intercept
PLS
Retail-environment
Self-congruity
Shopping well-being
Socio-demographics
العنوانShopping well-being: the role of congruity and shoppers’ characteristics
النوعArticle
الصفحات293-304
رقم العدد3
رقم المجلد38
dc.accessType Abstract Only


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