Shopping well-being: the role of congruity and shoppers’ characteristics
Author | El Hedhli, Kamel |
Author | Becheur, Imene |
Author | Zourrig, Haithem |
Author | Chaouali, Walid |
Available date | 2023-05-01T10:20:58Z |
Publication Date | 2021-01-01 |
Publication Name | Journal of Consumer Marketing |
Identifier | http://dx.doi.org/10.1108/JCM-07-2020-3943 |
Citation | Hedhli, K., Becheur, I., Zourrig, H., Chaouali, W. (2021). Shopping well-being: The role of congruity and shoppers’ characteristics. Journal of Consumer Marketing. |
ISSN | 07363761 |
Abstract | Purpose: Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of shopping well-being by particularly focusing on the role of congruity. Furthermore, the study explores whether shoppers’ demographic characteristics moderate the effects of congruity on shopping well-being. Design/methodology/approach: Data were collected from a survey of actual shoppers in two urban Canadian shopping malls via a mall intercept. Structural equation modeling using SmartPLS was conducted to validate the study’s model. Findings: Functional congruity has a stronger effect than self-congruity on shopping well-being. Shoppers’ demographic variables do not generally act as moderators in the investigated linkages. Practical implications: This study can help mall managers formulate better marketing programs that would ultimately enhance shopping well-being. Originality/value: The study advances the retailing literature by putting forward a conceptual model that remedies identified shortcomings related to functional and self-congruity and establishes new linkages between functional congruity, self-congruity and shopping well-being. Furthermore, the study explores whether shoppers’ demographic variables moderate the effects of functional and self-congruity on shopping well-being. |
Language | en |
Publisher | emerald insight |
Subject | Functional congruity Mall intercept PLS Retail-environment Self-congruity Shopping well-being Socio-demographics |
Type | Article |
Pagination | 293-304 |
Issue Number | 3 |
Volume Number | 38 |
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