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AuthorMigdadi, Yazan Khalid Abed Allah
Available date2023-05-07T11:20:37Z
Publication Date2021-08-30
Publication NameReview of International Business and Strategy
Identifierhttp://dx.doi.org/10.1108/RIBS-11-2020-0146
CitationMigdadi, Y. K. A. A. (2022). Airline effective operations strategy during COVID-19 pandemic: Across regional worldwide survey. Review of International Business and Strategy, 32(1), 10-38.
ISSN2059-6014
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85113883530&origin=inward
URIhttp://hdl.handle.net/10576/42358
AbstractPurpose: This study aims to identify the effective operational strategies for airlines in a pandemic that allow them to recover and bounce back smoothly. Design/methodology/approach: This study adopted quantitative methodology based on secondary data published by the airlines related to operational and performance indicators. The total number of airlines surveyed was 145. The sample of study covers all the following regions: Africa, Asia, Europe, the Middle East, North America and South America. The data analysis of this research passed through several phases to compare the situation before and during pandemic period. Findings: The effective operational strategy patterns during the outbreak of the COVID-19 pandemic comprise three hybrid strategies and one scheduling strategy. It appears from these strategy models that four strategic alternatives are available for international airlines to adopt, while two strategic alternatives are available for regional airlines. The strategy alternatives for regional and international airlines are all effective, but those of the international airlines are the more effective ones. Originality/value: Previous studies rarely adopted the theory of operations strategy configuration (emphasizing taxonomies-based perspective) and the organizational resilience theory (emphasizing capability-based perspective) to identify the effective airlines operations strategy patterns in a pandemic, that allow airlines to recover and bounce back smoothly by analyzing the practices of airlines from different geographic regions worldwide.
Languageen
PublisherEmerald Publishing
SubjectAirline
COVID-19
Operations
Pandemic
Strategy
TitleAirline effective operations strategy during COVID-19 pandemic: across regional worldwide survey
TypeArticle
Pagination10-38
Issue Number1
Volume Number32
ESSN2059-6014
dc.accessType Abstract Only


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