Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract

Abstract

Belief in fate has been studied in many fields such as anthropology, philosophy, psychology, social sciences, and even biology (Goodwin et al. 2002) and is commonly defined as a "Mysterious force, generated and directed by impersonal transcendental power or law, such as that which governs the movement of the stars" (Pepitone 1997, p. 256). It is the belief that whatever happens was supposed to happen and that outcomes are ultimately predetermined (Norenzayan and Lee 2010). 2017, Academy of Marketing Science.