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AuthorNataraajan, Rajan
AuthorNdubisi, Nelson Oly
AuthorAl–Shuridah, Obaid
Available date2023-05-23T11:36:31Z
Publication Date2020-09-15
Publication NameJournal of Global Scholars of Marketing Science: Bridging Asia and the World
Identifierhttp://dx.doi.org/10.1080/21639159.2020.1775493
CitationNataraajan, R., Ndubisi, N. O., & Al–Shuridah, O. (2020). Antecedents to high (low) performances by international technology ventures. Journal of Global Scholars of Marketing Science, 30(4), 423-436.
ISSN2163-9159
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85100158076&origin=inward
URIhttp://hdl.handle.net/10576/43393
AbstractGiven that innovation can be critical to the survival of international technology ventures (ITVs), this study investigates the relationships among organizational learning, international marketing dynamism (IMD), and innovation performance in ITVs based in Dubai (UAE). Based on a review of extant literature, a questionnaire was developed and administered among these ITVs. The resulting data were analyzed using SmartPLS version 3. Of the nine hypothesized direct and indirect relationships, seven receive support. The results indicate that three of four hypothesized relationships between organizational learning dimensions and IMD were supported. The relationship between IMD and new product performance (innovation performance) was supported. Moreover, IMD mediates the relationship between three of four organizational learning dimensions and innovation performance. The findings and implications of this research are discussed, and conclusions are stated.
Languageen
PublisherTaylor & Francis
Subjectinnovation performance
International marketing dynamism
international technology ventures
open systems
organizational learning
TitleAntecedents to high (low) performances by international technology ventures
TypeArticle
Pagination423-436
Issue Number4
Volume Number30
ESSN2163-9167
dc.accessType Open Access


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